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Completed in June 2018, 'Environmental Initiatives and Consumer Behaviours in the Australian Surfing Industry' explores innovations and game-changing strides towards sustainable practices in the surfing industry and assess how far things have progressed since the birth of the first polyurethane surfboard in 1958. The content of this research (which proved to be the catalyst for creating Wave Changer) also studies key challenges to the mainstream adoption of environmentally friendly materials. Consumer behaviour forms part of this research, as new innovations emerge in the surfing industry they will most likely need to be appealing and affordable to change consumer’s dependence on products that have the potential to harm the environment.
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The fundamental purpose of this research report is to inspire further discussion and act as a catalyst for surfing to improve its interaction with the natural environment, learning from the past and looking to the future with an open mind. A key part of the research involves dialogue with both users of surfing equipment and its producers, in the form of a public questionnaire survey and one-to-one interviews with key figures from the surfing industry.
This research report was conducted by Tom Wilson M.EnvSc, BA (Hons), with the supervision of Prof Tony Sorensen PhD, BA (Hons), FIAG, FRAI, MPIA. University of New England, Armidale, NSW, Australia (June 2018). Need a Presentation / Speaker? |
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